Brand Story

[ZIXIU], founded in 2023, is a contemporary Oriental incense maker that aspires to reinvent the design language and usage of AGARWOOD. The founding team, with ten years of experience in the fashion industry, collaborates with emerging designers to create modern agarwood accessories.

The primary material is agarwood grown for over seven years in renowned producing regions, with all other components sourced from natural origins. The natural woody aroma of agarwood induces pleasure and relaxation, while wearing it close to the body provides profound spiritual healing. By combining agarwood with natural materials such as stone, gravel, and shell beads, [ZIXIU] fuses ancient craftsmanship with modern technology to forge an enduring bond between humanity and nature.

The name [ZIXIU] evokes a sense of rest and serenity. It speaks to the profound bond between humanity and trees, a return to primordial harmony where wood becomes the soul of nature, and humans, inseparable from it, find their place within the eternal rhythm of the natural world.